Packaging Design Trends
Personalized and Custom Hair Extension Boxes
Hair extensions hold an important part in the beauty industry. People use them for styling on different occasions. This increase in trend also raises the demand for custom hair extension packaging. Hair extensions need special packaging to keep them safe as they are very delicate. These custom boxes help transform a simple purchase into a luxurious treat. From the moment customer lay their eyes on the product the packaging gives them a perception of the same high-quality product inside.
Let’s dive into the detail of trends in packaging industry and also the consumer insights.
Sustainable materials and environmentally friendly practices
Now people are shifting toward sustainability in every matter. So keeping this demand in mind the brands also focus on eco-friendly packaging. They prefer to use recycled or bio-degradable material even if they prefer to use soy-based inks to reduce carbon emission. Companies also adopt other ways such as using small packaging to reduce extra waste and even to use minimal design. So many studies claim that people pay more to buy the sustaible products to add their little part toward sustaible environment. According to the study by Smithers, there importance of sustaible packaging is growing and according to them by 2025 market is projected to reach $ 44 billion.
Functional and Protective Packaging
Hair extensions need to reach the customer safely so the boxes are made to ensure that they are protective and functional. The boxes should be made with high-quality material to be durable, the closure mechanism should be reliable and easy to open and close so that customers can keep their wig safe inside, and there should be inserts that keep the wig safe from tangling. These structures improve consumer satisfaction.
Aesthetic Appeal and Luxury Finishes
Visual aspects always inspire customers so these boxes are manufactured by using different printing techniques to print the exclusive images and designs on the box. Not only simple printing but now manufacturers also add other embellishments such as embossing, UV coating or foil stamping to give elegant looks. These coating and furnishing options help to attract customers and differentiate the brand from competitors.
Interactive and Engaging Designs
Innovation helps to make the packaging interactive. By just scanning QR codes consumers can get a tutorial on how to apply and style the hair extension, AR images allow them to visualize how the various extensions will look on them and some personal messages may be the brand’s mission or tips, placed inside the box enhance the communication between the consumer and brand create the emotional connection between them.
Consumer Insights
Importance of First Impressions
First impressions always leave a strong impact especially in the beauty industry. At the moment the customer see the box if its seem to be attractive, customer pick the product and start reading the instruction and without even opening the box in this few second they have already create the perception about the product inside and this drive them to make the decision to buy the product or not to buy.
Effects of Social Media and Unboxing Experience
According to survey by Dotcom distribution the 40% of consumer share the products on their social media if they find their product to be differentiated and unique.
Social media plays an important role in making brands image. Brands also use social media to demonstrate about hair- extension fascinate the customer and increase brand awareness. Posting the unboxing experience on instagram or youtube is the latest trend. So manufacturer develop the box which give memorable unboxing experience focus on it graphics, texture made the box so exclusive that people happily post there experience on their social media which attract the huge range of people.
Perceived Value and Quality
Brands choose the packaging for the product according to their requirement. They choose the packaging according to the image they want to create in their customer’s mind.High quality material shows the brand is more focused toward the quality of the product as well. The attractive packaging creates the relation with the customers and make the customer satisfy and make them the frequent usage of the product.
Packaging helps to tell the brands story. The best packaging also evoke personal emotions. The graphics, designs give the visual appeal and the texture also arouse the sensory appeal.
Evolving Trends and Innovations in Hair Extension Packaging
In hair Extension packaging industry now the trend following is of making the customized boxes, not only focus on aesthetics but also to provide interactivity and most priority is given to eco- friendly packaging. The custom boxes helps to shape the customer perception toward the product and brand and drive the sales. By following the latest trends and customer demand brands can create the package that automatically appeal the target audience and differentiate among the competitors.